One of the new social networks emerging from the Trump era’s social media backlash is going to be a different one.
Parler has announced that it acquired Dynascale, a cloud company that provides infrastructure to businesses at risk from the main providers.
The new parent company for Parler is Parlement Technologies. They also announced a new round of $16 millions to support the pivot towards infrastructure. Although the company did not name the source of the new funding, it was previously supported by Rebekah Mercer, a well-connected Republican donor.
Parler CEO George Farmer told The Wall Street Journal Parlement is talking to “a wide range of conservative business” about how it could use its cloud services. Following the dismissal of John Matze (a change of leadership that was apparently orchestrated and orchestrated by Mercer), Farmer assumed control at Parler.
Parler was the top-ranked app in App Store charts in January 2021, after Twitter and Facebook banned Donald Trump from inciting violence at U.S. Capitol. However, this success was short-lived. Apple and Google pulled the app from their respective software shops after drawing a line between Parler’s January 6 violence and Google. Amazon also pulled its web hosting service, a trio of unfortunate consequences that clearly had an impact on the company even after it was back in tech giants’ good graces.
After Parler promised to moderate additional content for iOS, Apple reinstated Parler in April 2021. This brought Parler back into compliance with company standards. Google allowed the Android app back to the Play Store in April, suggesting that Parler modified the Android app to comply with the company’s standards for “robust moderation”.
Parler is back in a crowded space of platforms catering conservatives who are ready to leave the mainstream social media networks. Trump’s app, Truth Social was launched in February. It promised unfiltered tweet-like posts and luring supporters.
Trump is still banned from Twitter for life. However, the reluctant new owner of the company previously stated that he would reverse his decision. This allows Trump to return to his old platform, possibly at the expense his current one.